Good Gray Gifts for the Holidays - 2018 - michael woolsey-9774.jpg

The Icelandic tradition of the Yule Book Flood  

The Jólabókaflóð, or Yule Book Flood, is a heartwarming Icelandic tradition that stems from the era of World War Two, when, with strict currency and import restrictions, the already literary country turned to books for a popular Christmas gift. With paper being easy and cheap to import, the Icelandic publishers started a tradition of releasing most of the year’s new books in the months before Christmas and, in November, sending a catalog of all the new releases to every Icelandic resident to encourage giving books to friends and family as gifts. In Iceland, Christmas is celebrated with your immediate family on December 24th and usually consists of opening your gifts (often a book), having a festive dinner, and then spending a cozy evening indoors with your family reading your new books while drinking hot chocolate. This tradition evokes such a cozy family oriented feeling it inspired us to start our own Good Gray Yule Book Flood and try to bring this peaceful tradition to Petaluma. 

  We hope you enjoy this tradition as much as we do,

its one for the books! 

Happy Holidays from Laural & Lily

Scroll down for our Yule Book Flood picks…

From Johnny Cash Forever WordsBut the trees that I planted. Still are young. The songs I sang. Will still be sung.”

Beeswax Tapers
from 3.00

From - A Christmas Memory "It's always the same: A morning arrives in November, and my friend, as though officially inaugurating the Christmas time of year that exhilarates her imagination  and fuels the blaze of her heart, announces: 'It's fruitcake weather! Fetch our buggy. Help me find my hat.' "

Enamel Mugs
from 10.00

From A Winter in Taos “The pinons and cedars have little icicles hanging from their tips, and we eat them as we go along, and chew the delicious pine needles. The snow crunches under the horses’ hooves, and it is bright and sparkling and makes one’s eyes ache; but in the shadows, it is a vivid blue.”

From A Thousand Mornings by Mary Oliver "Not enough is a poor life. But too much is, well, too much.

From - Walking "In short, all good things are wild and free."


From The Best of Archy & Mehitabel “o wot the hell o toujours gai i never had time to fret i danced to whatever tune was played and theres life in the old dame yet”


From - Whitman "Peace is always beautiful"

From - The Bloomsbury Cookbook "Here we are spending a very domestic Christmas. Really I think I shall advertise it. 'Mr. and Mrs. Clive Bell and family at home at Charleston, Christmas 1923 - no one else admitted.'  ... I haven't been here at this time since five years ago when Angelica was born. It was very romantic then - the first Christmas of peace and a most lovely moonlit, frosty night.  (stop maybe?)

I remember waking up in the early morning after she had been born and hearing the farm-men come up to work singing carols and realizing it was Christmas Day, and it seemed rather extraordinary to have a baby then ----."


From - Secret of the Ron More Skerry  "Long after she was supposed to be asleep Fiona sat up in bed gazing out the window. The sea was the delicate green of a wild duck's egg and the sky was apricot, while the islands faded from green to gray as the sun went down behind them. And just as she settled down to sleep she fancied she was a prick of light like a glowworm's lamp wink out from Ron Mor Isle."


From - Sunbeams A Book of Quotations "If love is the answer, could you please rephrase the question?” Lily Tomlin